Audience Research

Call Sheet

Call sheet

View more documents from GINGERMATTY.

Bring Back Honesty - Washing Machine by Bring Back Honesty

Metallica are a heavy metal band from Los Angeles, they were formed in 1981, the current band members are Lars Ulrich (Drummer), Kirk Hammett (lead guitarist), Robert Trujillo (Bassist) and James Hetfield (Rhythm Guitarist and Vocalist) James Hetfield and Lars Ulrich are the only two members that have been in the band since 1981.

This image is advertising Metallica's Studio album from 2008 - Death Magnetic, it is the bands 9th studio album and was released through Warner Bros. Records. It was the first to feature new bassist Robert Trujillo. The advert is an extremely simple one and gets the point across very quickly and very easily, it shows ratings from top magazines and newspapers including Kerrang, which is the worlds biggest selling weekly rock magazine, from this magzine they recieved 5 K's which is the equivalent to 5* from other magazines, this is the most read magazine out of all in the list and therefore this is put to the top so people realise this before the others as it is well respected by listeners of this genre this is one of the conventions of an advert as there woud be no sense to get a review from a magazine such as OK!, instead the band have used recommendations from well respected editors such as The Guardian and The Financial times, which people will look at and automatically think the album will be great simply because of the respected reviews. The colouring is white over black which stands out anywhere and gets people to instantly look at it and skim over the advertisement and because there are so few words it is very easy to do so, therefore people will take the time to read the ad, the band name is written in Metallica's famous old font where a lighting bolt style letter feature as the first and last letter, the advert uses the image of the front cover of the album itself, this is so the viewer sees the image sub-consciously and will pick up the album in the stores without realising that they have actually seen the image before, at the bottom of the add the band promotes their website -www.metallica.com and it also features the name of one of their songs from the album "Nothing Else Matters" this is not only promoting their song for its release but also using it as metaphor to tell the reader that nothing else really does matter.

This is the While She Sleeps’s album “The North Stands For Nothing”

The album cover itself has the contrasting black and white colour scheme with their logo super imposed onto the middle of a black tile, this makes it stand out so that you would be able to clearly see it against the background and it would catch your eye.

The cover of the album does not need to have hyper-real imagery as it will only attract a niche audience with the genre of music that is, so only people who would want to buy it would look for and purchase it, which is possibly why it is very minimal, only showing the bands logo and the title of the album.

9 Frame Analysis

The video I am analyzing is While She Sleep's "Be(lie)ve"

The video is set in a run down room, which fits the setting of the music as it being very agressive, so it would be like a pop video where everything is hyper-real.

The video itself is focused on the stage performance of the band, as you can see from the frames i have took from it, it is centered around the singer, having a lot of meat shots of him, but also there are a lot of close up shots of the other band member breaking that convention of the singer being the focal point of the band.

The video also has a break from the performance of the band, as it show a group of men (third frame) running with weapons in hand to an unknown target, possibly symbolizing them wanting to take a stand against something but they don't know what it is.

The seventh frame is a visual representation of the lyrics because at that point the lyrics are "Fuck the law, we wrote the order." with the singer putting his middle finger up at the camera he is visually enhancing the lyrics that he is singing at the same time.