Metallica are a heavy metal band from Los Angeles, they were formed in 1981, the current band members are Lars Ulrich (Drummer), Kirk Hammett (lead guitarist), Robert Trujillo (Bassist) and James Hetfield (Rhythm Guitarist and Vocalist) James Hetfield and Lars Ulrich are the only two members that have been in the band since 1981.

This image is advertising Metallica's Studio album from 2008 - Death Magnetic, it is the bands 9th studio album and was released through Warner Bros. Records. It was the first to feature new bassist Robert Trujillo. The advert is an extremely simple one and gets the point across very quickly and very easily, it shows ratings from top magazines and newspapers including Kerrang, which is the worlds biggest selling weekly rock magazine, from this magzine they recieved 5 K's which is the equivalent to 5* from other magazines, this is the most read magazine out of all in the list and therefore this is put to the top so people realise this before the others as it is well respected by listeners of this genre this is one of the conventions of an advert as there woud be no sense to get a review from a magazine such as OK!, instead the band have used recommendations from well respected editors such as The Guardian and The Financial times, which people will look at and automatically think the album will be great simply because of the respected reviews. The colouring is white over black which stands out anywhere and gets people to instantly look at it and skim over the advertisement and because there are so few words it is very easy to do so, therefore people will take the time to read the ad, the band name is written in Metallica's famous old font where a lighting bolt style letter feature as the first and last letter, the advert uses the image of the front cover of the album itself, this is so the viewer sees the image sub-consciously and will pick up the album in the stores without realising that they have actually seen the image before, at the bottom of the add the band promotes their website -www.metallica.com and it also features the name of one of their songs from the album "Nothing Else Matters" this is not only promoting their song for its release but also using it as metaphor to tell the reader that nothing else really does matter.