Metallica are a heavy metal band from Los Angeles, they were formed in 1981, the current band members are Lars Ulrich (Drummer), Kirk Hammett (lead guitarist), Robert Trujillo (Bassist) and James Hetfield (Rhythm Guitarist and Vocalist) James Hetfield and Lars Ulrich are the only two members that have been in the band since 1981.

This image is advertising Metallica's Studio album from 2008 - Death Magnetic, it is the bands 9th studio album and was released through Warner Bros. Records. It was the first to feature new bassist Robert Trujillo. The advert is an extremely simple one and gets the point across very quickly and very easily, it shows ratings from top magazines and newspapers including Kerrang, which is the worlds biggest selling weekly rock magazine, from this magzine they recieved 5 K's which is the equivalent to 5* from other magazines, this is the most read magazine out of all in the list and therefore this is put to the top so people realise this before the others as it is well respected by listeners of this genre this is one of the conventions of an advert as there woud be no sense to get a review from a magazine such as OK!, instead the band have used recommendations from well respected editors such as The Guardian and The Financial times, which people will look at and automatically think the album will be great simply because of the respected reviews. The colouring is white over black which stands out anywhere and gets people to instantly look at it and skim over the advertisement and because there are so few words it is very easy to do so, therefore people will take the time to read the ad, the band name is written in Metallica's famous old font where a lighting bolt style letter feature as the first and last letter, the advert uses the image of the front cover of the album itself, this is so the viewer sees the image sub-consciously and will pick up the album in the stores without realising that they have actually seen the image before, at the bottom of the add the band promotes their website -www.metallica.com and it also features the name of one of their songs from the album "Nothing Else Matters" this is not only promoting their song for its release but also using it as metaphor to tell the reader that nothing else really does matter.

This is the While She Sleeps’s album “The North Stands For Nothing”

The album cover itself has the contrasting black and white colour scheme with their logo super imposed onto the middle of a black tile, this makes it stand out so that you would be able to clearly see it against the background and it would catch your eye.

The cover of the album does not need to have hyper-real imagery as it will only attract a niche audience with the genre of music that is, so only people who would want to buy it would look for and purchase it, which is possibly why it is very minimal, only showing the bands logo and the title of the album.

9 Frame Analysis

The video I am analyzing is While She Sleep's "Be(lie)ve"

The video is set in a run down room, which fits the setting of the music as it being very agressive, so it would be like a pop video where everything is hyper-real.

The video itself is focused on the stage performance of the band, as you can see from the frames i have took from it, it is centered around the singer, having a lot of meat shots of him, but also there are a lot of close up shots of the other band member breaking that convention of the singer being the focal point of the band.

The video also has a break from the performance of the band, as it show a group of men (third frame) running with weapons in hand to an unknown target, possibly symbolizing them wanting to take a stand against something but they don't know what it is.

The seventh frame is a visual representation of the lyrics because at that point the lyrics are "Fuck the law, we wrote the order." with the singer putting his middle finger up at the camera he is visually enhancing the lyrics that he is singing at the same time.

Shot Count

There are 95 shots in this music video, the main shot in this video is a medium close up, this is used a lot throughout the music video to show facial expression, it is usually on the lead singer and this is a common element in rock videos, the genre is britpop which is a sub-genre of alternative rock, oasis, pulp and supergrass are all huge bands that also fall under this genre.

Audience Profile

Album Cover Analysis

BlogThis!

Initial Ideas

Music video

View more presentations from GINGERMATTHEW.

Shot count

This Video has 194 shots, this indicates the shots are very fast in the tempo with the song, however, the song changes tempo and the shots also change pace throughout. The shots are usually medium long shots, showing the band and how they move with their instruments.

Shot count

This music video consisted of 96 different shots, this is a large amount of shots which means that the editing is faster and the shots are on for less time. This backs up the pace and the tempo of the song. The majority of the shots used are medium long shots of the band and their fans. A lot of the shots are images of the band 'crowd surfing'. This is linked to music in this genre and their live performances. The clothing in this music video worn by both the band and the audience and very stereotypical of a band within this music genre, this adds more of a mood to the dark video. The video is also shot in a dark warehouse meaning it adds more of a gloomy feel to the song. This is a main convention in most of the music videos within this genre.

Lyrics Breakdown

This washing machine could of killed me
(28 seconds - 30 seconds)
With the house up in flames
(30 seconds - 33 seconds)
As i sleep in my own bed
(34 seconds - 36 seconds)
With the downstairs in flames
(36 seconds - 38 seconds)
So please take this back under warranty
(38 seconds - 41 seconds)
Cause this machine is grilled
(41 seconds - 44 seconds)
So i'll contact these bastards
(44 seconds 46 seconds)
As they had my life at risk
(46 seconds - 49 seconds.

The man was named careless, he said it was fine
(53 seconds - 56 seconds)
He said it was fine
He said it was fine!
(56 seconds - 1 minute)
The man, careless was trying his best
(1 minute - 1 minute 3 seconds)
He's trying his best
The best from the rest!
(1 minute 3 seconds - 1 minute 6 seconds)
This guy, was the man on the phone
(1 minute 7 seconds - 1 minute 10 seconds)
He sounded relaxed
He sounded all fine
(1 minute 10 seconds - 1 minute 13 seconds)
When I'm hoping for a new machine
(1 minute 14 seconds - 1 minute 17 seconds)
To make my life safe from this technology
(1 minute 18 seconds - 1 minute 21 seconds)

But i remember when we first got it
(1 minute 34 seconds - 1 minute 36 seconds)
I was like I don't care
(1 minute 36 seconds - 1 minute 38 seconds)
With the joy on face
(1 minute 38 seconds - 1 minute 41 seconds)
I could see that you did
(1 minute 41 seconds - 1 minute 43 seconds)
But the machine could of killed me
(1 minute 43 seconds - 1 minute 46 seconds)
With the smoke from its mouth
(1 minute 46 seconds - 1 minute 48 seconds)
Now i would clearly like to say,
(1 minute 49 seconds - 1 minute 51 seconds
I'd really like to say
(1 minute 51 seconds - 1 minute 53 seconds)
I survived a night with a washing machine
(1 minute 54 seconds - 1 minute 58 seconds)

The man was named careless, he said it was fine
(2 minutes 1 second - 2 minutes 4 seconds)
He said it was fine
He said it was fine!
(2 minutes 4 seconds - 2 minutes 8 seconds)
The man, careless was trying his best
(2 minutes 8 seconds - 2 minutes 11 seconds)
He's trying his best
The best from the rest!
(2 minutes 12 seconds - 2 minutes 15 seconds)
This guy, was the man on the phone
(2 minutes 16 seconds - 2 minutes 19 seconds)
He sounded relaxed
He sounded all fine
(2 minutes 19 seconds - 2 minutes 23 seconds)
When i'm hoping for a new machine
(2 minutes 23 seconds - 2 minutes 26 seconds)
To make my life safe from this technology
(2 minutes 26 seconds - 2 minutes 30 seconds)

I'm sick of this!
(3 minutes 13 seconds - 3 minutes 15 seconds)
This machines too loud!
(3 minutes 15 seconds - 3 minutes 18 seconds)
As it sounds like a airplane
(3 minutes 19 seconds - 3 minutes 23 seconds)

I'm sick of this
I'm sick of this
(3 minutes 24 seconds - 3 minutes 28 seconds)
I'm sick of this
I'm sick of this.
(3 minutes 29 seconds - 3 minutes 33 seconds)

Video Analysis

Right at the begining of this video there is a close up shot of a guitar, straight away this meets one of the stereotypical conventions of a rock music video. The lighting in the video is low wich could add to the tempo of the song being calming and slow. Together the visual and the audio work together to create a more relaxed mood to the song. The video seems to be located in a room in an apartment, this is not a stereotypical scene for a music video of this genre as they are usually set on stage or in a rural location. There are alot of close up shots in this video of both the instruments and the band themselves. This could be to introduce the bands appearance to the listener. We can see from these shots that the band are wearing clothes that would be expected by this genre and that their style is similar to others of that music, for example their hair is longer. The lighting in this video is very low, again i feel that this is to add a mood to the song and to help support the audio. Also this message is given by the lyrics, 'There are ghosts in the walls and they crawl in your head through your ears' this makes us think that the song is negative and picking out on the darker points. The camera shots throughout the song are mainly close up shots showed for a relatively long time making the editing and shot changle less frequent i believe that this is to match the tempo of the song and the lyrics.

Music Video Analysis

http://youtu.be/tWE68hwS8wA

This video opens up with close ups of the band members playing their instruments, in a dark what seems to be an open space and they are lit up upon it. amplifying a sombre mood within the song. the video consists of a lot of meat shots of the band, promoting them, it also has a lot of medium and long shots of the whole band or one individual. The camera fades in and out of focus when the singer starts, emphasising the focus on him as the focal point of the band whilst cutting into short shots of the other band members, showing that in terms of selling the band they are less significant than the singer.

this video conforms with other videos you would expect to see within this genre, as it shows a kind of stage performance of the band which you would expect to see in this metal/hardcore genre. This shows what the band would be like live, so it sells themselves even more and would perhaps make people want to see them live, due to how much energy and effort they put in to this performance.

The video does conform with Andrew Goodwin's theory of music videos, as there is a lot of meat shots of the lead singer, who again is the focal point of the video, who people are most looking forward to see, however it does contrast to another point of Goodwin's theory as with there being no women involved in the video there is no aspect of voyeurism of females.

Music Video Analysis

This video opens with a projection of the drummer, the colours in the projection add to the mood and feeling of the intro to the song. The projection is shot in a backstreet, this could show us something about the band and the mood they are trying to set to the listener. The next shot is also a projection of the main singer. The lighting in this shot is flicking this adds an effect to the video making it look like a projected film. Throughout the video we see various members of the band playing musical instruments, this fits in with the genre of the song. These clips are all projected onto various objects and locations that could relate to the band and their music.
This song gives off a calming vibe, this is backed up by the long camera shots and the calming effect of the projection, this works well in contrast with the rural and run down areas that they are being projected on meaning that the two visual aspects contradict one another. During these projections we can see members of the band, here we see stereotypical clothing that we would expect to see on these types of bands. We also see the band members playing instruments, again this is one of the main conventions of a rock song. When the music becomes heavier and the singer comes above the other vocals the lights in the projection become more frequent almost like a strobe light, this backs up the music and helps the video support the song genre. Throughout the video there are various colours that are used and flashed on the projection to match the drumbeat. for example when the song starts colours in the video become clear and the projections become more blurred and sepia.

G324 Advanced Portfolio: Music Video Analysis

This music video consists of many camera shots such as close ups and medium long shots. I believe that the long shot is used so that we can see the environment they are in which is on stage, this also allows us to see the costumes. There is a large variety of shot types to make the video more exciting at parts of the video the video becomes blurry this is to fade into the video and to add an effect to support the music at the beginning as the intro is more relaxed and has a more calming vibe. The whole video is shot in black and white, i believe that this adds a more dramatic and melancholy mood to the song to back up the audio. The video is very high in contrast i think that this adds a strong look to the image and this works well with the powerful music. When the tempo of the song increases so does the speed in shot changes. The images become more blurred and the lights in the shot start to flash more again to support the build up of the song. Also the lights used in the video are very strong, this works well with the dark surroundings and makes the band look almost like shadows or silhouettes.
The video shows the main conventions of this genre, Post hardcore. The main image in the video is the band itself playing in front of a crowd. The setting they are playing is dar that adds a mood to the video. The clothing of the band and of those in the audience are very stereotypical and all seem to follow the dark colour scheme of the video. In the video we see shots of people playing musical instruments, again this is an example of a stereotypical convention. Looking at the lyrics for this song i think that they give out a negative feeling, this is matched by the dark and gloomy feel to the video. lyrics such as 'I'm only 19 years but theres so much pain in here.'
The camera work at the beginning of the music video are longer and smoother then when the music gets faster the shots become more frequent and shorter. The change in camera change is indicated by the singers voice meaning when he starts singing the editing changes. I believe that this is to show the feel of the song and the meaning behind it.
This music video consists of many close up shots of the band, these are called meet shots and show who the band are.

Music Video Analysis

http://youtu.be/qsaamq0E964

The music video I am analysing is Funeral For a Friend, Roses for the Dead.

The camera in the video usually shows straightforward shots consisting of mainly medium shots and close ups, of the teenager walking through a city. From the various shots showing different people the teenager see's, you can tell that the teenager isn't liked and has little or no friends, as everyone shuns him. The camera turns focal points to a woman, who is going into what looks like her sons bedroom, just looking at things, as the video laters shows it is about teenage suicide, the teenager is walking through the city to jump off a building, but the video shows him visiting places where he went when he was younger, taking him back to a happy time, indicating that he isn't happy now. the shots with his mother do the same, she looks at her sons old possessions, and also remembering a time when he and she used to be happy.
This video dosen't really conform with other music videos of this genre, as usually you would see the band playing but the band have opted for a serious story to the video, not just flickering through shots of the different band members.
The images that are shown reflect the lyrics as the video is telling the story of a teenager committing suicide, with some of the lyrics being
"It's not your fault
You feel okay,
It's too late in the day
It's not your fault,
You feel betrayed,
And can't come out to play"
These words can be some of the feeling someone might feels when feeling s depressed and suicidal thus amplifying the lyrics through the use of the visuals. The tone of the music matches the visuals as the song isn't exactly a happy tune, connecting with the unhappy, thought provoking theme of the visuals.
Contrary to Andrew Goodwin's theory of music videos there is no meat shots lead singer of the band, however there is some close ups on the teenagers face and his mothers face, showing the seriousness of the video and the need for the band not be in it.
there is no voyeurism of females in the video, this is again contrary to Goodwin's music video theory as he states that women are objectified in music videos, whereas there is a women in the video she is not objectified, she is shown as a strong female individual.
the only intertextual reference in the video are posters in the teenagers room, the posters in the room are Funeral For a Friend album artwork posters, reminding the viewers that it is their video, and what album it is from so people may think to go out and buy it.

G324 Advanced Portfolio: Skills Audit

G324 Advanced Portfolio: Skills Audit: skills audit table View more documents from JUGNOODLES .

Lip Sync Activity